Thursday, August 6, 2009



VODAFONE, ONE of Ghana’s best telecommunication networks has launched the biggest promotion ever in the history of Ghana’s telecommunication industry.
Speaking to Business guide last Thursday, Amone Gbedemah the marketing manager of Vodafone admitted that “Vodafone”, is aimed at rewarding prepaid mobile and fixed line voice customers across the country and also to say a big thank you for the overwhelming patronage Vodafone has enjoyed since its launch in Ghana. She also added that retailers were not left out in the promotions, there is one ongoing called “Stock and win”.
The promotion started on 20th July and is due to end on 31st October this year. The promotion, she added, entails a furnished Trasacco Valley home with a 4x4 and a personal driver and other exciting prizes to be won including 3 Pajero 4x4 vehicles, 15 Yamaha motorcycles,60 two year scholarships, 30 Dell Laptops, 300 iPod shuffles, 1,500 mobile phones and loads of bonus talk time
She further explained that company did not want to impose the promotion on their customers so they allow customer to register anytime they want by dialing “1111” .To ensure that the fairness and integrity of the promotion is not compromised, Vodafone has contracted PriceWaterhouseCooper as the sole auditing company to authenticate all entries and the selection of winners.
She also urged all customers to register, top-up and keep their phones on since winners will be contacted on their phones.
Speaking to Business Guide, people chosen at random admitted that the other networks are also doing some promotions but “Vodafone Rewards” is the biggest promotion they have heard in Ghana with heard blowing prizes and as loyal customers of the network, they believe they can win if not the grand prize, the other prizes involved. Three out of the people whose names were not disclosed said they were happy such a promotion was running and it will attract more customers towards the company but it wasn’t enough to drift them from their old network Zain since Zain gives them back the total amount of credits they buy at the end of every month.
A retailer located just beside the Vodafone head office also added that since the launch of the promotion, the number of people who patronize the Vodafone scratch cards have really shot up, making his business very lucrative. Another retailer who deals only in the Vodafone phones also admitted that since the launch of the “Vodafone Reward” promotion, people have been rushing to her shop to purchase the Vodafone phones and that she had run out of the Vodafone music box.

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I am a Creative Arts Writer who is also into Strategic Communications, Public Relations, Photography and IT consultancy. I am also Social media enthusiast and an alumni of the Ghana Institute of Journalism (GIJ).

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