Thursday, August 6, 2009


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By Bismark Tetteh

The acting Director of the School of Communication Studies, University of Ghana, Dr. Audrey Gadzekpo, has tasked journalists to be interested in issues relating to the Global financial crises.
This, she said, will equip them on economic development strategies which will help solve the current economic problems.
Speaking at a four-day workshop on the theme: “The State of Business and Economic Reporting,” Dr. Gadzekpo revealed that a recent story she read on export market of pawpaw, quoted only the experts, forgetting completely the farmers who were affected, adding “people want to read and hear good and compelling stories on people’s plight, therefore journalists should humanize their stories for people to see and accept the stories. People are not reading business stories because they do not comprehend the stories.
She further warned journalists against the use of technical language.
Dr. Gadzekpo urged all Business Journalists to go beyond the normal reporting and do more investigations because it enriches their stories.
The workshop, held at the Fiesta Royale Hotel was organised by the Ghana Journalist Association (GJA) and sponsored by Unilever Ghana and the U.S Embassy

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I am a Creative Arts Writer who is also into Strategic Communications, Public Relations, Photography and IT consultancy. I am also Social media enthusiast and an alumni of the Ghana Institute of Journalism (GIJ).

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